The challenge of meeting audience expectations
Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.
Riovily leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
Why Choose Riovily?
We’re open and honest about each hour spent on your portfolio. You’ll know how we use your money; and what the results are. No business has money to waste – we get that. And on the rare occasion when results haven’t lived up to your expectations we will be honest enough to share the reasons why.
Each client is assigned an expert, not an assistant. They’ll use their expertise to go beyond your brief and your expectations: your goal becomes our goal. And getting positive results from each campaign becomes our priority.
Being affordable is, of course, relative. So we’ve created our unique ‘hours’ packages; allowing you to decide the budget that’s right for you. And whatever your budget, we have the expertise to make it work hard for you. Because we know great marketing doesn’t need to cost the earth!
As a small business your marketing needs are always changing. The time of year, the rate of your growth - all will have an impact. We understand this, so our ‘hours’ packages offer the flexibility needed to reach your target audience at the right times.
What We Do?
Our marketing strategy process
Our experience in creating data-driven, journey-based marketing strategies enables us to serve clients effectively across a wide range of industries.
1. Data Gathering + Analysis
Uncovering the cold, hard facts
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas.
We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.
2. Audience + Competitor Research
Digging deeper into your market
Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression.
Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.
3. Strategy Development
Blending art and science
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.
Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap.
4. Channel Planning
Marketing in the right place, in the right way
Whatever combination of paid, owned, and earned media channels we recommend, BFM uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.
5. Creative Brief
Connecting your audience to your brand
When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.
If we recommend new asset creation, we’ll use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.
6. Evaluation & Optimization
Making improvements by measuring performance
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.